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CREATIVE, BUSINESS-SAVVY FLORIST
Offering extensive experience in the
areas of:
Store Management
... Sales & Marketing ... Vendor Relations ... Staff
Training & Supervision ...
Wholesale / Retail Buying
... Inventory Replenishment ... Merchandising
PROFESSIONAL EXPERIENCE
RETAIL
BUSINESS OPERATIONS
- Managed a busy florist
shop in charge of merchandising, sales, marketing,
customer service, inventory, budget, payroll, and vendor
relations, as well as the management of four sales
associates.
- Trained staff in sales,
customer service, product knowledge, floral
arrangements, and merchandising.
- Negotiated with overseas
vendors to obtain flowers and supplies at the lowest
cost availability
- Purchased inventory on
bulk and in advanced to meet customer supply and demand
during peak seasons.
- Established a loyal
business and strong community presence with consumers
and businesses.
- Ensured the on-time
preparation and delivery of large orders for weddings,
graduations, and funerals.
PRODUCT
MERCHANDISING
- Designed spectacular
window displays year round and during holiday seasons to
attract new business.
- Planned store space to
maximize placement and visibility of high-end,
best-selling product.
- Staged displays of
fresh, dry and silk florals, trees, and related
products.
- Accessorize arrangements
with balloons, teddy bears, chocolates, pots, vases,
ribbons, bows, and other items.
SALES &
MARKETING
- Secured accounts
comprised of hospitals, funeral homes, catering halls,
hotels, airports, and local companies.
- Provided needs
assessment and developed proposals and closed sales with
a high degree of success.
- Created and launched
effective advertising campaigns and sales presentations.
- Generated extensive
business through word-of-mouth advertising and business
referrals.
EDUCATION
College, Town, XX
Degree Name, Major, Date
COMPUTER SKILLS
MS Word, Excel and
PowerPoint; POS
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