MANAGER OF SALES CHANNEL DISTRIBUTION
APALO-MARTINI, Crewkings, WI, 2001 - Present
DIRECTOR OF SALES CHANNEL
Turned around a failing sales operation for a family-owned lighting
Championed market entry into the home goods market.
Built a channel distribution business of $23M across 18 U.S. states,
tapping into new business opportunities
through visibility at all major
trade show events.
Produced a product catalog and project-managed the development of a mail
Build strategic relationships with retail stores and wholesale vendors,
capturing a 40% sales uptick.
Executed a portfolio of new brands that captured an additional $7
million in profitability.
Structured private label deals for 15 lighting products throughout the
Created marketing programs and aggressive campaigns to enhance market
Develop go-to-market strategies that drive strategic advantages in the
areas of customer penetration
plans and development of competitive
Head negotiations with channel partners and oversee all aspect of
the implementation of an automated accounting and inventory management
system to track
replenishment requirements and the distribution of
product to national retail chains.
Provided consultation and training to channel partners with order
Implemented tighter controls to ensure the accuracy of distribution
DISTRIBUTION, Crewkings, WI, 1995 - 2001
SALES & MARKETING MANAGER
products apart from rival brands, drove visibility, and delivered triple
digit results year over year.
Defined best practices and operating procedures that helped take
business from failing to expansion.
Catapulted product development launches, pushed market entry, and
heightened brand positioning.
Constructed and delivered comprehensive training programs that improved
sales team performance.
Achieved sizeable sales increases and across competitive sales regions
and global distribution channels.
Built an online channel, growing annual sales by $2M+ with $2.7M in the
pipeline for following year.
Increased orders by 80% with a pricing model that eliminated charges for
Came up with the idea to produce the company’s first catalog, overseeing
Established a brand identity working with an ad agency on the design of
a new logo and marketing kit.
EDUCATION & CREDENTIALS
Montclair University, Crewkings, WI