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RESUME EXAMPLE FOR
MANAGER OF SALES CHANNEL DISTRIBUTION

 

PROFESSIONAL EXPERIENCE

 

APALO-MARTINI, Crewkings, WI, 2001 - Present

DIRECTOR OF SALES CHANNEL DISTRIBUTION

·        Turned around a failing sales operation for a family-owned lighting components manufacturer.

·        Championed market entry into the home goods market.

·        Built a channel distribution business of $23M across 18 U.S. states, tapping into new business opportunities
through visibility at all major trade show events.

·        Produced a product catalog and project-managed the development of a mail order website.

·        Build strategic relationships with retail stores and wholesale vendors, capturing a 40% sales uptick.

·        Executed a portfolio of new brands that captured an additional $7 million in profitability.

·        Structured private label deals for 15 lighting products throughout the continental USA.

·        Created marketing programs and aggressive campaigns to enhance market share performance.

·        Develop go-to-market strategies that drive strategic advantages in the areas of customer penetration
plans and development of competitive pricing strategies.

·        Head negotiations with channel partners and oversee all aspect of service contracts.

·        Led the implementation of an automated accounting and inventory management system to track
replenishment requirements and the distribution of product to national retail chains.

·        Provided consultation and training to channel partners with order fulfillment operations.

·        Implemented tighter controls to ensure the accuracy of distribution procedures.    

 

CENTURION PRODUCT DISTRIBUTION, Crewkings, WI, 1995 - 2001

SALES & MARKETING MANAGER

·        Set products apart from rival brands, drove visibility, and delivered triple digit results year over year.

·        Defined best practices and operating procedures that helped take business from failing to expansion.

·        Catapulted product development launches, pushed market entry, and heightened brand positioning.

·        Constructed and delivered comprehensive training programs that improved sales team performance.

·        Achieved sizeable sales increases and across competitive sales regions and global distribution channels.

·        Built an online channel, growing annual sales by $2M+ with $2.7M in the pipeline for following year.

·        Increased orders by 80% with a pricing model that eliminated charges for product add-ons.

·        Came up with the idea to produce the company’s first catalog, overseeing digital merchandising.

·        Established a brand identity working with an ad agency on the design of a new logo and marketing kit.  

 

EDUCATION & CREDENTIALS

Montclair University, Crewkings, WI

B.A., MARKETING

 



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