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SALES & MARKETING EXECUTIVE . . .
. . . known for delivering results in highly competitive markets. Strengths encompass . . .
. . . sales and marketing / public relations / program development / fleet and route management / long-term strategic planning and budget forecasting / purchasing / warehousing and distribution / exporting staff training and development / leadership and team-building / computer technology
PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS
Company, Town, US
Executive Vice President, XXXX to XXXX
Business Management
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Held full P&L responsibility through expense control and inventory management of labor and material costs that included route trucks and related equipment and expenses.
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Drove annual sales revenues to
$12.5M in first two years (from $4.2M).
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Directed the complexities of business operations and integration of computerized systems overseeing the company's operational budget forecasting and implementation.
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Coordianted marketing efforts to include
billboard advertising, trade shows, and private labels.
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Directed all phases of product warehousing and distribution operations, streamlining and increasing inventory levels based on quarterly sales review and analysis.
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Brought in and recruited in excess
of sixty-five route drivers.
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Guided and motivated sales force
through hands-on leadership and supervision.
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Played an integral role in the
company's on-going success as a product distribution leader.
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Resolved issues involving product availability, displays, quality service and severe delinquencies.
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Supervised fleet operations of company-owned and independently-owned routes encompassing vehicle inventory, maintenance, fuel costs, insurance, leasing contracts, and DMV regulations.
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Made critical decisions involving account cancellations.
Sales and Marketing Management
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Heightened product image and sales performance through execution of strategic planning, sales and marketing development, and effective public relation efforts working within a
$320,000 advertising budget.
Led the company in a radio advertisement campaign for the entire product line.
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Promoted the introduction of new products/product mix to identify high-end/low-end markets.
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Conducted field sales analysis to determine status of account activity.
Program Development
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Pioneered a product sales and distribution program resulting in successful market penetration and award of
major retail chain account spanning the east to west coast.
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Led a route-training program implementing the principles of sales techniques, procedure formulation and establishment of pricing structure resulting in maximized employee performance.
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Implemented route management sales training programs for drivers to develop client relation skills and product merchandising, and target marketing strategies.
EDUCATION
College, Town, US
MBA in Marketing
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