|
NATIONAL SALES MANAGER -
FASHION INDUSTRY
Clothing -
Accessories - Footwear
Brand
Management / Channel Development / Client Relationship
Management (CRM) /
Contract Negotiations / Purchasing / Inventory Control/ Structuring of Sales
Agreements / Agency Relations / Internet Marketing
National sales
management professional with 12-years of experience managing
key business accounts for leading companies in across
fashion industry verticals. Offers a talent for
strategically expanding sales relationships and bottom line
performance by driving business growth through execution of
traditional and online advertising opportunities
Sales and Marketing Know-How: Strong
familiarity with methodologies for promoting and selling
services and solutions using marketing strategies and
specialized sales techniques
Communication Skills:
Articulate ideas with internal and external clients to drive
brand awareness.
Customer Service:
Provide and measure the effectiveness of customer service
excellence using tailored surveys.
Critical Thinking: Employ the use of reasoning to
identify cost-effective business solutions to difficult
situations.
Credentials: Bachelor of
Business Administration degree with a concentration in
Fashion Design
Computer Proficiencies:
CRM (MS Dynamics); MS Word, Excel, Outlook, PowerPoint and
Excel.
PROFESSIONAL EXPERIENCE
Company One, Town, US, date
to date
SALES MANAGER
Catapulted the sales of
high-profile designer women's footwear brands to the global
marketplace through
top channel distribution that
includes leading department stores and independent
retailers.
-
Execute the development of
long- and short-term plans to drive optimal performance
and revenue growth.
-
Strategically negotiate exclusive worldwide licensing
agreements key global fashion industry
leaders.
-
Oversee the penetration of sales channels and expansion
of web-based and traditional catalog operations.
-
Foster
teamwork amongst staff, clients and
vendors to ensure satisfaction across all business
lines.
-
Recruit and manage a
national sales force of 140 in all major U.S. cities,
with direct responsibility for coaching teams on product knowledge and complex sales
cycle processes.
Select Achievements
-
Expanded annual sales from
$1.5 million to $17 million in first three years with
the acquisition of Domtrul's Department store, achieving
a greater channel distribution that includes in-store,
online and catalog.
-
Improved CRM capabilities
with a 40% increase in account executives and intense
skills training program.
Company Town, Town, US, date
to date
REGIONAL ADVERTISING MANAGER
Provide sales management as a
key point person between cross-disciplined teams and
advertising agencies
serving the fashion and
entertainment industries.
-
Providing creative direction
to art directors, freelance artists, writers and
production artists on all initiatives.
-
Established and coordinated
all directives for multiple projects from point of
planning through delivery.
-
Presided over copywriting
for print collateral, web-based advertising, press
releases and e-mail blasts.
-
Developed brand marketing
concepts reflecting client vision and presented to
client groups.
-
Conducted strategic target
market research to identify and develop new leads and
gain a competitive edge.
-
Managed and developed a
dynamic team of 70 regional sales and marketing
professionals.
Select Achievements
-
Created marketing strategy,
developed key account profiles, established brand
awareness campaigns that achieved national brand
recognition across online media, television and radio
categories.
-
Formulated a strategic plan
to turnaround a $17MM subsidiary of Company, securing
clients for potential acquisition by top competitor.
EDUCATION
COLLEGE,
Town, US
Bachelor of Science in Business Administration
Expand your search for free
resume samples for sales manager:
|