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NATIONAL SALES MANAGER -
FASHION INDUSTRY
Clothing -
Accessories - Footwear
Brand
Management / Channel Development / Client Relationship
Management (CRM) /
Contract Negotiations / Purchasing / Inventory Control/ Structuring of Sales
Agreements / Agency Relations / Internet Marketing
National sales
management professional with 12-years of experience managing
key business accounts for leading companies in across
fashion industry verticals. Offers a talent for
strategically expanding sales relationships and bottom line
performance by driving business growth through execution of
traditional and online advertising opportunities
Sales and Marketing Know-How: Strong
familiarity with methodologies for promoting and selling
services and solutions using marketing strategies and
specialized sales techniques
Communication Skills:
Articulate ideas with internal and external clients to drive
brand awareness.
Customer Service:
Provide and measure the effectiveness of customer service
excellence using tailored surveys.
Critical Thinking: Employ the use of reasoning to
identify cost-effective business solutions to difficult
situations.
Credentials: Bachelor of
Business Administration degree with a concentration in
Fashion Design
Computer Proficiencies:
CRM (MS Dynamics); MS Word, Excel, Outlook, PowerPoint and
Excel.
PROFESSIONAL EXPERIENCE
Company One, Town, US, date
to date
SALES MANAGER
Catapulted the sales of
high-profile designer women's footwear brands to the global
marketplace through
top channel distribution that
includes leading department stores and independent
retailers.
-
Execute the development of
long- and short-term plans to drive optimal performance
and revenue growth.
-
Strategically negotiate exclusive worldwide licensing
agreements key global fashion industry
leaders.
-
Oversee the penetration of sales channels and expansion
of web-based and traditional catalog operations.
-
Foster
teamwork amongst staff, clients and
vendors to ensure satisfaction across all business
lines.
-
Recruit and manage a
national sales force of 140 in all major U.S. cities,
with direct responsibility for coaching teams on product knowledge and complex sales
cycle processes.
Select Achievements
-
Expanded annual sales from
$1.5 million to $17 million in first three years with
the acquisition of Domtrul's Department store, achieving
a greater channel distribution that includes in-store,
online and catalog.
-
Improved CRM capabilities
with a 40% increase in account executives and intense
skills training program.
Company Town, Town, US, date
to date
REGIONAL ADVERTISING MANAGER
Provide sales management as a
key point person between cross-disciplined teams and
advertising agencies
serving the fashion and
entertainment industries.
-
Providing creative direction
to art directors, freelance artists, writers and
production artists on all initiatives.
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Established and coordinated
all directives for multiple projects from point of
planning through delivery.
-
Presided over copywriting
for print collateral, web-based advertising, press
releases and e-mail blasts.
-
Developed brand marketing
concepts reflecting client vision and presented to
client groups.
-
Conducted strategic target
market research to identify and develop new leads and
gain a competitive edge.
-
Managed and developed a
dynamic team of 70 regional sales and marketing
professionals.
Select Achievements
-
Created marketing strategy,
developed key account profiles, established brand
awareness campaigns that achieved national brand
recognition across online media, television and radio
categories.
-
Formulated a strategic plan
to turnaround a $17MM subsidiary of Company, securing
clients for potential acquisition by top competitor.
EDUCATION
COLLEGE,
Town, US
Bachelor of Science in Business Administration
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